App analytics with JMango360 Insights

App analytics with JMango360 Insights

In this guide, we’ll walk you through the module to help you gain valuable insights.

In the app builder, navigate to Insights.

Note: JMango360 Insights and Firebase Analytics might show different data on the number of purchases and purchase value due to different data sources. JMango360 Insight is connected to BigCommerce and fetches the actual and total number of orders. Firebase triggers an order when the native (app) thank you page is shown after a purchase. 

Filter the data by time range

You can either choose from pre-defined time ranges or specify a custom range. Remember to click Apply after making your selection. Note that the pre-defined date ranges are counted up to yesterday.

1. Overview report

The first tab is Overview, with the  Key Performance Indicators (KPIs) and metrics in charts.

View KPI 

These 5 KPI offer the best way to quickly grasp your app's performance indicators. Each card comes with an accompanying tooltip, facilitating easier interpretation.
  1. Period downloads: Count of app downloads over the chosen period, excluding instances without subsequent app openings
  2. Active users: Count of unique users initiating at least one session. A session is defined as a span of activity ending when the app is in the background for longer than 30 minutes. This is the same definition as Firebase. 
  3. Orders: Count of orders with the following order status: Awaiting fulfillment, awaiting pickup, awaiting shipment, partially shipped, shipped, completed, refunded, and partially refunded. 
  4. Revenue: Sum of the grand total, including taxes, shipping, and discounts, from eligible orders.
  5. AOV: Average monetary value of eligible orders placed by users.

View app’s metrics in charts 

The graphs provide deeper insights into trends and patterns. Hovering your mouse over specific points on the charts will reveal additional data, enhancing your insights. 

A description of the graphs;  
  1. Period downloads: Show count of downloads in time grouped by iOS and Android. This event is triggered when the app is first opened after download.

  1. Lifetime downloads: Illustrate the total count of downloads for iOS and Android since the launch of the App Store until yesterday, including only those instances where the app was subsequently opened after being downloaded.

  1. Active users: Show active users in the last 24 hours (Daily Active Users - DAU) and in the last 30 days (Monthly Active Users - MAU). The DAU / MAU shows the so-called stickiness of your active users.

  1. User activity: The heat map shows your app activity throughout the week based on the specified time selected in the top right corner. Data is displayed using the viewer's browser timezone, so you can view the data in your local time.

  1. Orders: Show the number of eligible orders within the selected time range. 

  1. Revenue: Display the sum of the grand total, including taxes, shipping, and discounts, from eligible orders. 

  1. Average order value: Show the average monetary value of eligible orders placed by users.

2. Order report

The order report offers a convenient and centralized overview of all orders placed through the mobile app, making it easily accessible for analysis.

To access the Orders tab in Alphonso, navigate to Insights > Orders.

View and analyze the order table

The table presents information for each order, including the date, order number, status, total, item, and device. This information is fetched from BigCommerce and therefore gives a full view of your app orders. 

As mentioned above, the app orders might be different in Firebase as the order is only recognized when the native thank you page is shown. 
The following settings are available: 
  1. Sort: By default, the order table is sorted by date, displaying the newest orders first. You can sort orders in ascending or descending order by clicking the column headers.
  2. Search: Enter a search query into the search bar.
  3. Filter: Filter orders by status and device, helping you focus on specific subsets of orders.
  4. Export CSV: Export orders to CSV under the name mobile-app-orders-startDate-to-endDate.csv.

If you have any further questions about using my account, we’re happy to help! Please reach out to us at customer.success@jmango360.com!