In this guide, we’ll walk you through the module to help you gain valuable insights.
In the app builder, navigate to Insights.
Note: JMango360 Insights and Firebase Analytics might show different data on the number of purchases and purchase value due to different data sources. JMango360 Insight is connected to BigCommerce and fetches the actual and total number of orders. Firebase triggers an order when the native (app) thank you page is shown after a purchase.
Filter the data by time range
You can either choose from pre-defined time ranges or specify a custom range. Remember to click Apply after making your selection. Note that the pre-defined date ranges are counted up to yesterday.
1. Overview report
The first tab is Overview, with the Key Performance Indicators (KPIs) and metrics in charts.
View KPI
These 5 KPI offer the best way to quickly grasp your app's performance indicators. Each card comes with an accompanying tooltip, facilitating easier interpretation.
- Period downloads: Count of app downloads over the chosen period, excluding instances without subsequent app openings
- Active users: Count of unique users initiating at least one session. A session is defined as a span of activity ending when the app is in the background for longer than 30 minutes. This is the same definition as Firebase.
- Orders: Count of orders with the following order status: Awaiting fulfillment, awaiting pickup, awaiting shipment, partially shipped, shipped, completed, refunded, and partially refunded.
- Revenue: Sum of the grand total, including taxes, shipping, and discounts, from eligible orders.
- AOV: Average monetary value of eligible orders placed by users.
View app’s metrics in charts
The graphs provide deeper insights into trends and patterns. Hovering your mouse over specific points on the charts will reveal additional data, enhancing your insights.
A description of the graphs;
- Period downloads: Show count of downloads in time grouped by iOS and Android. This event is triggered when the app is first opened after download.
- Lifetime downloads: Illustrate the total count of downloads for iOS and Android since the launch of the App Store until yesterday, including only those instances where the app was subsequently opened after being downloaded.
- Active users: Show active users in the last 24 hours (Daily Active Users - DAU) and in the last 30 days (Monthly Active Users - MAU). The DAU / MAU shows the so-called stickiness of your active users.
- User activity: The heat map shows your app activity throughout the week based on the specified time selected in the top right corner. Data is displayed using the viewer's browser timezone, so you can view the data in your local time.
- Orders: Show the number of eligible orders within the selected time range.
- Revenue: Display the sum of the grand total, including taxes, shipping, and discounts, from eligible orders.
- Average order value: Show the average monetary value of eligible orders placed by users.
2. Order report
The order report offers a convenient and centralized overview of all orders placed through the mobile app, making it easily accessible for analysis.
To access the Orders tab in Alphonso, navigate to Insights > Orders.
View and analyze the order table
The table presents information for each order, including the date, order number, status, total, item, and device. This information is fetched from BigCommerce and therefore gives a full view of your app orders.
As mentioned above, the app orders might be different in Firebase as the order is only recognized when the native thank you page is shown.
The following settings are available:
- Sort: By default, the order table is sorted by date, displaying the newest orders first. You can sort orders in ascending or descending order by clicking the column headers.
- Search: Enter a search query into the search bar.
- Filter: Filter orders by status and device, helping you focus on specific subsets of orders.
- Export CSV: Export orders to CSV under the name mobile-app-orders-startDate-to-endDate.csv.
Related Articles
Getting started with Alphonso
Welcome to Alphonso - the advanced app builder designed to empower you to create exceptional mobile apps. This article will take you on a guided tour of Alphonso and the core pages. By the end, you'll have a general understanding of leveraging ...
Push notifications in Alphonso
Push notifications have been proven to be a direct and cost-efficient communication channel, fostering user engagement and retention. In this guide, we’ll explore the scope of push notifications in Alphonso and how to send push notifications. 1. ...
Firebase Analytics with Google Analytics 4
Having an app is step one, step two is to promote and measure. App analytics are the key to getting the necessary insights to learn about your app performance, your app users, and their behavior in order to make changes and grow. Firebase Analytics ...
Firebase in-app messaging
Firebase in-app messages are powerful features that allow you to engage and communicate with your app users directly within your app's interface. In this article, we will explore the scope and prerequisites for using Firebase in-app and provide ...
Overview of design features
Step into the realm of app design and let your creativity take flight! Alphonso empowers you to craft visually appealing apps without the need for coding knowledge. In this guide, we will provide a design overview of Alphonso, presenting steps for ...