The PWA name appears along with the PWA icon when your users add the PWA to the home screen on their mobile devices. You should choose a simple, memorable name that hints at what your PWA does. At the same time, try to avoid names that use generic terms or are too similar to existing PWA names.

Logos bring out the identity of your company and products. Adding a company logo to the order success screen after a purchase is a great way to reinforce your brand.