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            How to track Google Analytics?

            Note: the Google Analytics feature is only available for Magento and Lightspeed Apps. 

            To get insights from Google Analytics for your Magento or Lightspeed App, you must make sure that you have your own account setup in Google Analytics (GA) already.  

            If you didn't do the setup yet, please follow the steps in this article first How to setup Google Analytics


            What is tracked in Google Analytics?

            There are two main reports supported by Google Analytics on mobile Apps now: 
            1. Screen Tracks on mobile app: This report provides an overview and details about the number of hits in the App. (This requires mobile app version from 2.13.1 up).

            2. Shop Behavior Analysis: This report shows you the following stages of the purchase funnel and how users moved from one stage to the next. 


            Below is described in detail what you will get with each report:


            Screen and Event Tracker on your mobile App

            JMango360 now supports to have the reports on several screen views, this includes eleven screens: 


            • Product list
            • Product details
            • Shopping cart
            • My account
            • About us
            • Customer enquiry
            • Home screen
            • Order list
            • Order details
            • Checkout
            • Thank you page


            1. After logging into Google Analytics, you click on 'Report' in the top Menu bar. Then click on 'Behavior >> Overview', here you can get the overview of the engagement on the 'Hits screen' and the 'Total Events' on your mobile App and the impact assessment as well.

             

            2. Please select 'Screen' on the left menu to get a report in detail on:

            • Screen hits: The hit repetition of a single screen is calculated, for example when a user loads a new screen in the App. 
            • Hits single screen: The number of sessions in which a specified screen is viewed at least once. If a screen is viewed several times, a screen is still counted as a single screen view. 
            • Average Time on screen: The average amount of time, a user spends on a screen.
            • Exit: The percentage of App exits that occurred from a specific page or set of pages. It indicates how often users exit from a particular page or set of pages when they view the page(s).



            3. Select 'Events >> Top Events' to view the report on user interactions, with App content that can be tracked independently. Underneath:

            • Open a specific Product catalog.
            • Open a specific Product detail.
            • Search for a specific Product.




            Shop Behavior Analysis




            You can track several things within the App to get insights in the behavior, like:


            1. Sessions of product views. With product views the following things will be tracked:  

            - Product list.

            - Product detail.

            - Navigate between categories.


            2. Sessions of adding products to the cart: each action'Add product to cart' will be tracked.


            3. Sessions of check-out: each action 'Check-out' by clicking on the checkout button will be tracked.


            4. Sessions of making transactions: each action 'Making transactions' by clicking on the place order button will be tracked.


            How to track in Google Analytics?

            After logging in to Google Analytics, you click on 'Reporting' in the top Menu bar. Then click on 'Conversions > Ecommerce > Shop Analysis > Shop Behavior Analysis' on the left side menu:



            As you can see from the bar chart, the Shopping Behavior Analysis report shows you the following stages of the purchase funnel and how users moved from one stage to the next:


            • All Sessions – include all GA sessions.

            • Sessions with Product Views – include only those GA sessions, in which one or more products were viewed.

            • Sessions with Add to Cart – include only those GA sessions, in which one or more products were added to the shopping cart.

            • Sessions with Check-Out – include only those GA sessions, in which a checkout occurred.

            • Sessions with Transactions – include only those GA sessions, in which transactions took place.

            • No Shopping Activity – No shopping activity like viewing products or adding to cart is found.
              If there is a large percentage of GA sessions which do not include any shopping activity. You may need to check the performance of your marketing campaigns and the advertising around your App.

            • No Cart Addition – Viewing a product but not adding it to the shopping cart.
              If there is a large percentage of GA sessions, in which a product was viewed but not added to a shopping cart (Cart Abandonment), you may need to evaluate the contents on the product detail screens.

            • Cart Abandonment – When a product is added to cart, but the checkout process is not being finished.
              If there is a large percentage of GA sessions, in which a product was added to the shopping cart but it wasn’t checked out, then you may need to check the offers and pricing of same/similar products offered by your competitors.

            • Checkout Abandonment – Starting a checkout process but not completing the purchase.
              If there is a large percentage of GA sessions, in which the checkout process was started but no purchase was made then you may need to run usability tests on your checkout process.

            Let's start with Google Analytics and get al the needed insights to optimize your App.


            Related Articles 

            1. How to setup Google Analytics?
            Updated: 14 Aug 2017 01:01 AM
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