JMango360 Analytics Report
With the JMango360 Analytics Report, you can track your app’s performance on its most critical metrics. With all your data in one place, we offer an easy and accessible way to access your app data.
If you have any questions about the dashboard or further improvement ideas, please contact Customer Success as we appreciate and value any feedback you might have!
Notes:
Data is fetched from various root sources a.o. the app stores and your eCommerce backend. Use these sources for detailed information.
Due to data synchronization, there’s a delay of ~48 hours.
You can find all options for mobile app analytics in this article.
The JMango360 Analytics Dashboard is accessed by logging into the JMango360 backend.
When logged in, you can see the Report (New) section in the navigation bar.
After accessing the Dashboard, you can select your desired timeframe from the top navigation bar. You can select and choose your Start Date and your End Date by clicking the respective dates and either putting in the desired date by hand or selecting it from the calendar.
This will automatically update the display of data to the selected period.
In case you have multiple store views: the default setting is set to include all store views in the dashboard, but you can choose to include, or exclude, one or more store views by clicking on App Names and (de)selecting store views in the list.
Here you will find a collection of the essential app data. As displayed, some metrics apply to the selected period, others will be displayed based on the last 7 days, or 3 months for trend discovery. Below is the definition/calculation method for each section:
Downloads: Total number of downloads in the selected period and last 7 days
New logged-in users: The total number of new accounts (users) created in the app in the selected period and last 7 days
Total orders: Total orders for the selected period and last 7 days
% new logged-in users vs. downloads: Total Users / Downloads in the selected period
Average order value: Total revenue / Total Orders in the selected period
Push notification opt-in: (% Total opt-in / % Total devices)
Returning customers: Orders per customers: Average number of orders per customer in the last 3 months
Tip: Want to drill down further into each specific section? Hover over the widget and click Menu Options to see the individual Widget Report, or export to CSV to download the data.
This option is available for every section in the JMango360 Analytics Dashboard.
Here you will find all data related to app adoption and push notifications, based on the selected period. Below is the definition and calculation method for each section:
First row
Downloads by device type: Downloads segmented into iPhone OS and Android OS
Push notification opt-in: Percentage opt-in for iPhone OS and Android OS devices
Downloads by store view: Advised to use for checking app adaptation (downloads) and user commitment (i.e. are they moving to the app and committing by creating an account).
Second row
New downloads and Users: A line graph that displays downloads and users per day
Cumulative total downloads and Users: A line graph that displays the cumulative total downloads and users up to the selected day
Bottom row
Push messages sent: A bar graph that displays push messages sent per day
Total push messages sent: A bar graph that displays the cumulative total push messages sent up to the selected day
If you want more detailed information please go to your:
Apple developer and Google developer account for download insights.
Firebase for push message insights. See also this support article.
Here you will find all data related to sales and revenue, based on the selected period. Below is the definition and calculation method for each section:
First row
Orders by day: Total orders on the selected day
Cumulative total orders: Cumulative total orders up to the selected day
Second row
Revenue by day: Revenue by day, segmented into the applicable currencies
Cumulative total revenue: Cumulative revenue up to the selected day, segmented into the applicable currencies
Bottom row
Average order value (weekly): Downloads segmented into iPhone OS and Android OS
Orders by app: An overview of selected store view’s currency, customers, orders, and revenue
If you want more detailed information please go to your:
E-commerce backend for your order and revenue insights
Google Analytics (if applicable) for user behavior and insights
The default display is always set on ‘Overview’, but the dashboard offers an additional tab called ‘Orders’. Here you can find and download all the data related to your individual app orders. This tab has two sections:
Weekly orders: this line graph shows you the trend of orders per week
Order history: a table overview of each individual order, listing the related appname (store view), order_number, created_date, order_status, currency, and total_price.
When hovering over the Order History, you get the option of downloading the table to either CSV, or Excel