Klaviyo - JMango360 Data Reference

Klaviyo - JMango360 Data Reference

This guide explains what data syncs from JMango360 to Klaviyo and how to access it. The synced data includes both app-specific events and customer profile information.

Before You Begin
If you haven’t yet integrated your mobile app with Klaviyo, please follow our Klaviyo Installation Guide before using this reference.

How to View Your Data in Klaviyo

  1. In your Klaviyo dashboard, click the Analytics dropdown in the left-hand menu.
  2. Select Metrics.
  3. Here you’ll find all metrics available in your account.    
  4. Metrics synced from the JMango360 integration will appear with the label API and a gear icon. 

JMango360 Metrics

Below is a list of the key event metrics synced from JMango360 to Klaviyo, along with the data included in each.

Opened App

This event is triggered when a user launches the app.
It provides visibility into active user sessions and can be used to measure app engagement or trigger welcome messages and in-app experiences.
You can filter and target Opened App events based on:
  1. from_background
       Indicates whether the app was opened from the background (true) or as a fresh launch (false).
  1. version / build / app_name
      App version, build number, and app name used during the session.
Additional metadata includes device model, OS version, SDK version, and push token, which can be used for segmentation, re-engagement, or troubleshooting.

Viewed Product

This event is triggered when a user views a product details page in the app.
It helps track product interest and can be used for engagement flows or segmentation based on browsing behavior.
You can filter and target Viewed Product events based on:
  1. value
       Total value of the item viewed.
  1. quantity
       Number of units set or interacted with on the product screen (defaults to 1).
  1. item
       Includes product name, product ID, brand, image URL, and the item’s position in the product list.
  1. index
       Indicates the product’s position in the product listing before being viewed.
  1. value_currency
      Currency associated with the product value.

Added to Wishlist

This event is triggered when a user adds a product to their wishlist in the app.
It can be used to build re-engagement flows or segment users based on product interest.
You can filter and target Added to Wishlist events based on:
  1. value
       Value of the product added to the wishlist.
  1. quantity
      Number of units associated with the wishlist action (typically 1).
  1. item
      Includes product name, product ID, image URL, brand, category, collection name, list ID, and position in the product list.
  1. wishlist_id
      Unique identifier of the user’s wishlist session or profile.
  1. value_currency
     Currency of the wishlist item value.

Started Checkout

This event is triggered when a user taps the Checkout button in the app.
It captures cart summary and item-level data that can be used to trigger checkout-related flows such as abandoned checkout reminders.
You can filter and target Started Checkout events based on:
  1. value
       Total value of the cart at the time checkout was started. This may include line items, taxes, shipping, and discounts.
  1. items
      Includes product name, product ID, variant ID, brand, price, image URL, quantity, and currency.
  1. cart_id
      Cart ID associated with the user’s session.
  1. tax / shipping
      Tax and shipping amounts applied at checkout.
  1. value_currency
     Currency of the checkout value.

Subscribed to Back in Stock (Klaviyo event)

This event is triggered when a user subscribes to receive a push notification when an out-of-stock product becomes available again in the JMango360 mobile app.
It enables back-in-stock notification flows and allows you to segment users based on product interest.
You can filter and target Subscribed to Back in Stock events based on:
  1. productID / variantId
       Unique identifiers for the product and its specific variant.
  1. productName / variantName
      Product and variant names the user subscribed to.
  1. SKU
     Stock-keeping unit of the subscribed variant.
  1. price
      Price of the subscribed product variant at the time of subscription.
  1. categories
      Product categorization, including collections, tags, and type information.
  1. channels
      Subscription channel selected by the user (e.g., PUSH for push notifications).

Synced Customer Data

In addition to the event metrics Klaviyo receives from JMango360, a unique profile is created for each customer synced from your app. When customer contact details are imported, Klaviyo also adds relevant custom properties to the profile. These properties can be used in segmentation and automation flows.
The following fields are automatically populated with available data from JMango360:
  1. Email, First Name, Last Name, City, State/Region, Zip Code, Country, Phone Number
  2. Locale
       The Locale field captures the customer's locale as passed from JMango360. This value is also broken down into Locale: Language and Locale: Country for more precise targeting.
  1. Customer Tags
       Includes any tags applied to a customer profile in JMango360, such as "VIP" or "Wholesale".
Note: Deleting a customer in JMango360 does not automatically remove their profile from Klaviyo.

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